Track custom var on Google Analytics Universal (analytics.js): the Custom Dimensions

There are two kind of Google Analytics accounts: Classic, the standard version, and Universal, a new version of analytics, currently in public beta.

In Google Analytics Classic, you can use Custom Variables for tracking additional data in Google Analytics (e.g. logged/unlogged user, male/female visitors, levels in games, etc.).

In Google Analytics Universal, you can’t use custom variables but you can use Custom Dimensions.

Tracking more analytics data (GA, MixPanel) with a single tool is a tool for tracking analytics data of more services (e.g. Google Analytics, MixPanel, Intercom, Flurry, KISSmetrics, HitTail), using an unique tool, a single set of commands and without you having to integrate each provider individually. (altro…)